SBA Resources and Leveraging Digital MarketingName: SBA Resources and Leveraging Digital MarketingDate: October 8, 2020Time: 1:00 PM - 2:00 PM PDTWebsite: https://greaterchicoarea.score.orgEvent Description:SBA Resources and Leveraging Digital Marketing
About this Event:
Please join us for a joint webinar featuring representatives from the U.S. Small Business Administration (SBA) and Greater Chico SCORE Chapter.
The U.S. Small Business Administration (SBA) will discuss SBA programs and services to assist your business in recovering from the COVID-19 crisis. The presentation will cover COVID-19 relief programs, SBA loan programs, federal contracting programs, small business classes, and one-on-one business counseling available at no cost. Learn about available resources and how to access them.
SCORE’s presentation will offer tools to assist businesses developing their marketing plan before engaging in extensive digital marketing. A plan will ensure that marketing efforts are directed, measured, and modified if not working—rather than being scattershot eruptions of content. When starting out, it is easy to get lost in an ocean of social media, content ideas, conversations and more. It will be critical to your success to stay focused and measure your impact.
Specific agenda items to be discussed include:
· Learn a fundamental marketing framework to organize and prioritize your efforts
· Define your target market
· Determine your most effective marketing channels
The webinar will include a Q & A session after each presentation.
About the Speakers:
Janelle Green from the SBA’s Sacramento District Office economic development team will deliver SBA’s presentation. Created in 1953, the U.S. Small Business Administration (SBA) is the only cabinet-level federal agency fully dedicated to small businesses and provides counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses.
Laura Virginia Frew is an entrepreneur and digital marketing professional with experience in the travel and consulting industries. She founded and ran a bicycle tour operator and learned firsthand the critical role that marketing plays in the success of every business. She has since helped a global brand scale it’s outreach, led a marketing team through a key transition, and done extensive marketing work for other travel companies. More than anything she loves helping small businesses solve their specific marketing challenges. She has a B.A in International Relations from U.C. Berkeley, completed courses in Technology Entrepreneurship and Lean Process from Stanford Online, and is currently working toward a Nanodegree in Digital Marketing.
For more information about SCORE’s Sacramento Chapter, visit https://greaterchicoarea.