HOME CHAMBER NEWS MEMBER SERVICES VISIT PARADISE RELOCATION ABOUT PARADISE
~ About Paradise ~
Town Government   School District
ECONOMIC PROFILE
Location Labor Markets
Economic Growth & Trends Manufacturing Employment
 Transportation Non-Manufacturing Employment
Industrial Sites Community Facilities
Water Supply & Sewer Service Housing & Lodging
Sales & Property Taxes  

 Location

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Paradise (incorporated on November 27, 1979) is located 14 miles NE of Chico; 22 miles N of Oroville; 92 miles N of Sacramento; 150 miles NW of Reno; 175 miles NW of Lake Tahoe; 179 miles NE of San Francisco; 490 miles N of Los Angeles.
 Economic Growth & Trends

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 In Thousands: 2002 2003 2004 2005 2006
Population in Butte County (Source: CA Dept. of Finance) 207,000 203,171 212,700 214,119 217,209
Population in Paradise Town limits (Source: CA Dept. of Finance) 26,500 26,695 26,750 26,500 26,516
Total Taxable Retail Sales (x1000) -County (Source: CA State Board of Equalization) 2,211,022 2,300,864 2,550,966 2,730,636 N/A
Total Taxable Retail Sales (x1000) -Paradise (Source: CA State Board of Equalization) 131,598 137,000 143,668 152,853 N/A
Occupied Dwellings - Paradise (Source: Town of Paradise) 12,496 12,319 12,584 12,643 10,936
Occupied Dwellings - Magalia (Source: Paradise Assn. of Realtors) Unavailable Unavailable Unavailable Unavailable 5,620
PUSD School Enrollment (K-12) 5,285 3,642 5,285 5,268 5,209
 Transportation

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Rail Daily Freight Service: Oroville, 25 miles.  Amtrak Passenger Service: Chico, 18 miles.
Truck 7 major truck lines
Overnight Delivery To Sacramento, San Francisco, Los Angeles, Reno, and points in Oregon
Airports Paradise Skypark (small private planes only).  Scheduled service air from Chico Municipal Airport, 20 miles.  Sacramento International Airport, 92 miles (shuttle service available).
Bus Butte County Transit servicing: Paradise, Magalia, Chico, Oroville, Gridley, and Biggs
Water Nearest seaport facility in Sacramento, 90 miles S of Paradise
Highways CA State Highway 191 (Clark Road) intersects with CA State Highway 70 10 miles S of Paradise.  US Highway 99 intersects with Skyway 14 miles W of Paradise.
 Industrial Sites

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There are 142 acres industrially zoned in the Paradise Town limits.  Approximately 25% is vacant and available in parcels ranging in size from 5 acre blocks.  The terrain is relatively flat; drainage is fair; subsoil is shallow in places; and piling is sometimes required.  Size of water mains range from 6" - 30".
 Water Supply & Sewer Service

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Name of Supplier Paradise Irrigation District, 5235 Black Olive Drive, Paradise CA 95969, Phone: 530.877.4971
Max. of delivery capacity 25 million gallons per day
Average consumption 3 mg/d winter; 15.5 mg/d summer
Areas serviced by Del Oro Water Company, Drawer 5172, Chico, CA 95927-5172; Lime Saddle Water District, 5291 Pentz Road, Paradise, CA 95969
Sewer Service Individual onsite disposal systems.  For further information, please contact Onsite Manager, Town of Paradise, 5555 Skyway, Paradise, CA 95969, Phone: 530.872.6291
 Sales & Property Tax

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Sales Tax Sate: 7.25% (.25% included in State portion for mass transit funding).  For further information contact: County Auditor, 530.538.7607; or Town Manager, 530.872.6291
Property Tax Taxable real and personal property is subject to a property tax rate of 1% of assessed value. Additional tax rates are permitted only to pay for debts approved by 2/3rds vote of the people. Assessed value is based on the 1975 value of the property with subsequent increases limited to 2% or CPI, which ever is less. When property ownership transfers, or when property is newly constructed, it is reappraised at its current full market value. Appraised valuations and tax rates are published annually after July 1.
 Labor Markets

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Butte County Area (Jan. 2004) Area includes Butte County Chico Metropolitan Statistical Area.
Labor Force: 102,500; EDD unemployment figure: 5.4%
Paradise Area Labor Force: 12,000; EDD unemployment figure: 3.8%
Labor Market Information

There is a unique labor market within the immediate Paradise Area. Thirty percent of population over age 55 on fixed retirement income, excess time on hands, wanting to supplement income.

At the other end of the spectrum, Paradise High School graduates - in excess of 400 students each year. Many hoping to stay in the area.

The same is applicable for local area students completing studies at Butte Community College, 8 miles south of Paradise and California State University at Chico 15 miles SW of Paradise.


A detailed breakdown of the Butte County & Paradise, California Labor Force can be obtained from:

California Employment Development Department Labor Market Information Division   7000 Franklin Blvd., #1100, Sacramento, CA 95823,

Labor Force Characteristics

Extent of unionization: Moderate in Butte County; Minimal in Paradise.  Wage Rates, extent of unionization, fringe benefits and related information for specific industries and job classification may be obtained from the State of California Employment Development Department located at: 2445 Carmichael Drive, Chico, CA 95927, or at 800 Capital Mall, Sacramento, CA 95814.

 Manufacturing Employment

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Company Name Employment Products
Fashion Optical Displays 43 Optical displays and furniture
Compac Engineering, Inc. 9 (part-time) Magnetic switches
 Non-Manufacturing Employment

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Company Name Employment Products
Feather River Hospital 970 Services
Paradise Unified School District 584 Education
Paradise Post, In/ 178 Newspaper
Youth for Change 110 Social Services
Town of Paradise 100 Government
Safeway 80 Retail Grocery
Save Mart 77 Retail Grocery
Kmart 60 Retail
Thomas Ace Hardware 56 Hardware
Oak Knoll Senior Living 53 Assisted Living
Paradise Irrigation District 38 Utilities
Walgreen's 32 Retail
Feather Canyon Retirement 25 Retirement Living
 Community Facilities

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Health Paradise has one general hospital with 122 total bed capacity, 13 convalescent hospitals/retirement facilities, 4 medical centers. There are 151 physicians/surgeons on staff at Feather River Hospital, 21 dentists, 8 optometrists, 10 chiropractors, 1 ambulance service, 3 podiatrists, and 6 ophthalmologists.
Education Three public and three private elementary schools; one junior high school; one high school, one continuation school; one junior college 8 miles south of Paradise; California State University Chico 14 miles southwest of Paradise. Public school enrollment K-6: 2,441; Junior High: 1336; High School: 1,432. (Source: Calif. Dept. of Education District Report).
Cultural 30 Churches; 1 library with bookmobile; 2 newspapers; Radio Stations — 1 Paradise, 6 Chico & 1 Oroville; 6 local and 38 cable TV channels received; 8 banks; 1 credit union; 8 parks; 1 7-screen movie theatre. Other recreational facilities include: 1 bowling alley; 8 tennis courts; 1 public swimming pool; 2 family health clubs; 2 women’s fitness centers; 2 nine hole golf courses; 3 lighted baseball diamonds; jogging trails; bicycle path; hiking trails, fishing and boating at Lake Oroville.
 Housing Availability, Prices and Rental Rates

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Rental Rates

Rental prices for houses start from $560.00 per month and up.  (Source: California State University, Chico Center for Economic Development).

Median Home Price - Paradise $245,000 in 2006.
Average Home Price - Paradise $253,988 in 2006.
Median Home Price - Magalia $215,000 in 2006.
Average Home Price - Magalia $215,654 in 2006.
Price Range These figures consist of a price range in homes extending from $119,000 to over $1.1 million for homes with spectacular canyon views. (Source: Paradise Association of Realtors).
Lodging There are 4 motels, 1 hotel and 1 bed & breakfast with 166 total rooms in the Paradise area. There are 18 mobile home parks in the Paradise area, some with overnight facilities.

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Paradise Ridge Chamber of Commerce & Visitors Bureau

5550 Skyway #1 . Paradise . CA 95969 . USA
Phone: +1.530.877.9356
. Toll free: +1.888.845.2769 .
Fax: +1.530.877.1865 . Email: info@paradisechamber.com
Hours:
Monday-Friday . 9-5

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